New research highlights the lack of awareness about the environmental impacts of driveway carwashing
TORONTO, March 18, 2011 /Canada NewsWire/ - The snow is melting, spring is in the air but the remnants of winter can be found on your car. Before you get out the hose and bucket, consider the environmental impact of driveway carwashing. The Canadian Carwash Association (CCA) enlisted the services of Leger Marketing to conduct a survey to determine Canadians' perception of carwashing and the effects on the environment. The survey reveals that most respondents mistakenly think that water goes to treatment plants when it enters storm drains on the street.
The CCA will release the full results of this research during CARWACS 2011 at the Toronto Congress Centre on Thursday, March 24, 2011. A panel of experts will be on hand to discuss the benefits of using a professional carwash and its impact on the environment.
"The survey findings reinforce what the Canadian carwash industry has been advocating for years: using a professional carwash is an environmentally friendly option for cleaning your vehicle," said Jorge de Mendonça, Executive Director, CCA. "A part of our industry's task is to educate the public that washing your car in the driveway sends soap and other harmful chemicals into the storm sewer system, which could go directly into lakes and rivers."
The survey highlights include:
...55 per cent of respondents believe there is no difference environmentally whether they wash their vehicle in their driveway or take it through a carwash
...48 per cent of respondents are unaware that most soapy water from driveway carwashing ends up untreated in nearby lakes or rivers when it goes down storm drains
...38 per cent of respondents wash their vehicles in their driveway
The CCA currently represents more than 1,000 carwash operations across Canada. For more information, please visit www.canadiancarwash.ca.
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