Monday, 23 June 2014

The Joe Carter Classic and Children's Aid Foundation Announce 2014 Scholarship recipients


TORONTO, Ontario - June 23, 2014 /Canada NewsWire/ - The Joe Carter Classic and the Children's Aid Foundation today announced this year's recipients of Joe Carter Scholarships: Anna Ho and Shameer Rahman. Both students are acknowledged for their outstanding academic achievement, community involvement and potential to succeed. Anna and Shameer will each receive a $5000 award towards post-secondary education this fall. The Joe Carter Classic charity golf tournament will be held on June 26, 2014 at Eagles Nest Golf Club in Maple, ON.
"Congratulations to Anna and Shameer on their amazing accomplishments," said Joe Carter, event co-chair and former Toronto Blue Jays star. "It's an honour to play a part in helping such inspiring individuals and community role models strive towards a better future."
"Together with our partners, we aim to help children and youth currently or formerly living under the care of the child welfare system to reach their full potential," said Valerie McMurtry, president and CEO of the Children's Aid Foundation. "We believe that education empowers young people towards a brighter future - so that children are safe, families are strong and communities are supported."
Anna's story
Anna entered care at 13 years old, after the traumatic murder of her mother and grandmother. Despite this life altering event, Anna remained strong and resilient. Anna graduated from high school with honours, and became active in addressing issues related to child welfare, including involvement with the 2011 Ontario's Youth Leaving Care hearings, and the Office of the Provincial Advocate for Children and Youth's - 'Our Voice, Our Turn' project. Anna will turn 21 this fall and, with support from the Children's Aid Foundation, she will enter her final year of an Honours Bachelor of Social Work degree program at Ryerson University.
Shameer's story
Shameer lived in and out of foster care since the age of six, after his mother's mental illness prevented her from being his primary caregiver. During adolescence, Shameer experienced negative influences resulting in a drop in academic performance. With support from Children's Aid Foundation, Shameer improved his grades and now uses these negative experiences as inspiration to work hard and give back to others by volunteering extensively. At age 20, Shameer is headed into his third year, specializing in Political Science and minoring in French at the University of Toronto, with plans to establish a career in corporate law.
"Anna and Shameer's stories are an inspiration to us all," said James Dodds, event co-chair and TD Bank Group executive. "We wish both students continued success - as today's Joe Carter Scholarship recipients - and tomorrow's community leaders."
About the Joe Carter Classic
The annual Joe Carter Classic charity golf tournament pairs avid golfers with top name celebrities from the worlds of sport and entertainment. Proceeds from the event go towards supporting post-secondary attainment and social development programs for Canadian youth. Since 2010, the Joe Carter Classic has raised close to $1 million to benefit the Children's Aid Foundation and other local children's charities. For more information, including sponsorship details, visit http://www.joecarterclassic.com/
About the Children's Aid Foundation 
An astonishing number of children in Canada are at risk and need our help. Many suffer in poverty, while others have been victims of abuse and neglect. A staggering 76,000 of them live in foster homes or a residential facility. The mission of the Children's Aid Foundation is to fund programs that give them skills and hope for a promising future. With the support of generous donors, the Children's Aid Foundation works with child welfare agencies across Canada to provide funding for programs and services in the areas of prevention, education, enrichment, healing and recovery. Learn more at http://www.cafdn.org/

Wednesday, 18 June 2014

Foresters Golf Tournament raises $100,000 in support of family well-being


Golfers tee off to raise funds for McMaster Children's Hospital and Prostate Cancer Canada
TORONTO, Ontario - June 18, 2014 /Canada NewsWire/ - More than 140 golfers hit the links yesterday for Foresters Annual Golf Tournament in King City, ON raising $100,000 in support of McMaster Children's Hospital and Prostate Cancer Canada. Foresters, an international financial services provider committed to the well-being of families and communities, has a rich tradition of caring and supporting charities which benefit families.
"Foresters purpose is to enhance the well-being of families," said Tony Garcia, president and chief executive officer, Foresters. "All funds raised during our Annual Golf Tournament go directly to supporting McMaster Children's Hospital and Prostate Cancer Canada, organizations dedicated to providing specialized care, support and research for health issues that affect millions of Canadian families each year. I am grateful for the generosity of our co-presenting sponsors, CGI and MajescoMastek™ and all the participants for helping make this event a great success."
The tournament, held at the King Valley Golf Club, drew teams of foursomes from Foresters business partners across the greater Toronto area, Foresters employees and sales associates.
Half of the proceeds from the tournament will benefit McMaster Children's Hospital. A member of Children's Miracle Network (CMN) Hospitals, McMaster Children's Hospital is one of the top pediatric academic health science centres in Canada and serves a community of 2.3 million people from south central Ontario and beyond.  Since 1990, Foresters has helped raise more than half a billion dollars for local children's hospitals in Canada and the US through its partnership with CMN Hospitals, a non-profit organization that raises funds for over 170 children's hospitals across North America.
"McMaster Children's Hospital is delighted that Foresters has made this extraordinarily generous gift that will help us complete a very special project - the creation of an outdoor playground," said Jennifer Laughton, vice president development, McMaster Children's Hospital Foundation. "The playground will bring hope and healing to children we have the privilege to care for as well as their families who love and support them while they're in care."
Foresters will also be donating $50,000 to Prostate Cancer Canada, the only national foundation dedicated to the fight against prostate cancer, a disease affecting millions of men and their families each year. Prostate Cancer Canada develops programs related to awareness, public education, advocacy, support of those affected and research into the prevention, detection, treatment and cure of prostate cancer.
"We're honoured to be the recipients of such a generous gift," said Rocco Rossi, President and CEO, Prostate Cancer Canada. "The money raised helps us fund vital research to uncover better diagnostic and treatment options and to provide comprehensive support services for the men - and their families- facing prostate cancer."
About Foresters

For 140 years, Foresters™, an international financial services provider, has fulfilled its purpose to enhance family well-being for its members and the communities where they live.   A fraternal benefit society, Foresters offers quality life insurance and investment products, unique member benefits and inspiring community activities. Foresters shares its financial strength with more than one million members in Canadathe United States and the United Kingdom.  For more information, visit foresters.comfacebook.com/foresters and techtimeout.com.

Friday, 13 June 2014

Two local mental health programs receive $85,000 from The Co-operators 20th Annual Charity Golf Tournament


GUELPH, OntarioJune 13, 2014 /Canada NewsWire/ - Last night, The Co-operators presented a cheque for $85,000 to the Canadian Mental Health Association (CMHA) of Waterloo Wellington Dufferin after a day of golf at the Ariss Valley Golf and Country Club, site of the 20th Annual Community Charity Golf Tournament. The funds will be split between two important community initiatives: Giving Light Offers Worth and Wellness (GLOWW) and the Suicide Awareness Council of Wellington-Dufferin. It was the largest amount raised to date at the annual event, bringing the 20-year total to $508,500.
Giving Light Offers Worth and Wellness is a youth-led group that meets to bring awareness to mental health issues. They are passionate about reducing the stigma associated with youth mental health. The funds raised will be used to support their ongoing projects as well as a new opportunity to send young people for leadership training this summer.
The Suicide Awareness Council of Wellington-Dufferin is a community partnership with the purpose to build and sustain linkages among community groups and services; to identify gaps in support related to suicide; and to increase awareness and understanding of suicide through education and resource coordination. The Suicide Awareness Council is a community council for which CMHA does financial administration.
"On behalf of GLOWW, we would like to thank The Co-operators for organizing today's event," said Kristin Hunterand Megan Kole from GLOWW. "These funds will allow GLOWW to continue with our vision of a community that is free of the stigma associated with mental health." 
"As a community volunteer I really appreciate The Co-operators support of our efforts to bring suicide awareness to people in Guelph and the counties of Wellington and Dufferin," added Amy Cousineau, Council volunteer.
Organized entirely by Co-operators volunteers, the charity golf tournaments began in 1995. All money raised goes to support local organizations that do not receive significant financial support from The United Way or other funding agencies.
About The Co-operators:The Co-operators Group Limited is a Canadian-owned co-operative with more than $36 billion in assets under administration. Through its group of companies it offers home, auto, life, group, travel, commercial and farm insurance, as well as investment products. The Co-operators is well known for its community involvement and its commitment to sustainability. The Co-operators is listed among the 50 Best Employers in Canada by Aon Hewitt; Corporate Knights' Best 50 Corporate Citizens in Canada; and the Top 50 Socially Responsible Corporations inCanada by Sustainalytics and Maclean's magazine. For more information visit www.cooperators.ca.

Tuesday, 3 June 2014

"Thank You Hazel" Official Retirement Gala


Official retirement gala announced for September 27, 2014
MISSISSAUGA, OntarioJune 3, 2014 /Canada NewsWire/ - The Hazel McCallion Foundation for the Arts, Culture & Heritage announced today the official retirement gala celebrating North America's longest serving Mayor, Hazel McCallion, to be held on September 27, 2014 at the International Centre, Mississauga, Ontario.  The evening promises to be the retirement party of a lifetime, and will be hosted by Mississauga's Francis D'Souza, CityTV News Anchor and 2-time Olympic Hockey Gold Medalist, Cheryl Pounder.  All proceeds from the evening will support the ongoing activities of Mayor McCallion's Foundation which provides grants to arts, culture and heritage initiatives in her city.
"Mayor McCallion defines what public service is all about," notes Jim Murray, President of the Board of Directors of the Foundation.  "There is huge interest in attending this event, we expect a who's who from the political, business, academic and community sectors, who want to celebrate the Mayor as she retires from the City after 36 years as its Mayor."  With over 50 years of public service, McCallion's achievements are extraordinary. Under her leadershipMississauga has grown from a small community of 275,000 residents to become Canada's sixth largest city at 800,000 people. "Her accomplishments are unsurpassed" adds Gala Chair, Douglas Fowles. "We anticipate there will be a few good stories to share with gala guests. It's going to be quite an evening, and we have several surprises planned."
The evening will include live entertainment and tributes from across the globe, including Canadian celebrities and home grown Mississauga talent.  For more information and to book tickets/tables go to www.thankshazel.ca

Monday, 2 June 2014

Brandt Snedeker ready to defend RBC Canadian Open title



Defending champion leads initial list of notable stars confirmed for The Royal Montreal Golf Club including Team RBC Golfers Matt Kuchar, Jim FurykHunter MahanLuke Donald, Ernie Els, Graeme McDowellGraham DeLaet,David HearnMike Weir and Stephen Ames
Tickets on sale now for the July 21 to 27 event, including inaugural RBC Canadian Open Family Day packages forSaturday, July 26th
MONTREAL, Quebec June 2, 2014 /Canada NewsWire/ - Excitement is quickly building towards the 2014 RBC Canadian Open, as 2013 champion Brandt Snedeker confirmed on a media teleconference this morning that he will be at The Royal Montreal Golf Club in Île-Bizard, Que., July 21-27 to defend his RBC Canadian Open title.
Currently ranked No. 31 in the world and a member of Team RBC, Snedeker captured Canada's National Open Championship by three shots last year at Glen Abbey Golf Club in Oakville, Ont. A six-time PGA TOUR winner and the 2012 Fed Ex Cup champion, Snedeker will lead the field of world class golfers into Royal Montreal for the 105thplaying of Canada's National Open Championship.
"I'm very excited to be heading to The Royal Montreal Golf Club to defend my title at the end of July," Brandt Snedeker said earlier on a teleconference today "I've never been to the course but everybody that I've asked has great things to say about this historic venue. It was very special to me to win Canada's Open Championship last year especially considering it is sponsored by one of my partners in RBC. Hopefully I'll be able to have another strong showing in 2014."
Golf Canada and RBC are also pleased to report that a number of notable names have indicated their intent to play the 2014 RBC Canadian Open. An interim list released today boasts golfers featured within the top echelon of the Official World Golf Rankings.
Joining Snedeker at Royal Montreal will be World No. 4 Matt Kuchar; World No. 12 Jim Furyk; World No. 16 Luke Donald; World No. 18 Graeme McDowell; World No. 38 Hunter Mahan and World No. 51 Ernie Els.
Canada's Graham DeLaet, currently ranked No. 32 in the world will lead a Canadian contingent that includes World No. 88 David Hearn, Canadian Golf Hall of Fame member Mike Weir and recently announced Canadian Golf Hall of Famer Stephen Ames. The Canadian foursome will vie to see if one of them can become the first Canuck to capture the title since Pat Fletcher won the Canadian Open in 1954.
With many of the world's best players excited about playing for Canada's National Open Championship, RBC Canadian Open Tournament Director Bill Paul credits the engagement of title sponsor RBC as a driving factor.
"With the RBC Canadian Open less than two months out, we are very pleased with the strength of our field as it comes together," said Paul. "This is a testament to the commitment of our partners at RBC in delivering a world-class event experience. And that's exactly what golf fans can expect when the world's best player's tee it up at The Royal Montreal Golf Club in July."
Family Day

New this year, Family Day on Saturday, July 26th will feature a ticket package especially aimed at families with activities onsite for parents and children to enhance the spectator experience at Canada's National Open Championship. Family Day will include specially priced grounds passes that provide access to dedicated fan areas, kids' golf activities and more. In addition to specially priced ticket packages on Family Day, children aged 17 and under gain free admission all week when accompanied by a ticketed adult.
Ronald McDonald House Charities Canada

Also announced today, Ronald McDonald House Charities Canada will continue to be the Official Charity Partner of the RBC Canadian Open. Now in its second year, this relationship will continue to support RMHC through a combination of program grants and various fundraising activities before and during the event.
"We are incredibly proud of our partnership with RMCH through the RBC Canadian Open," stated Martin Thibodeau, President, Quebec Headquarters, RBC Royal Bank. "As an extension of our commitment to supporting youth and kids in Canada, this relationship will continue important work that was started in 2013 to specifically support the mental well-being of children and their families when they are facing some of the most vulnerable and challenging times in their lives."
Players confirmed to compete in the 2014 RBC Canadian Open include:
Stephen Ames
  • Four-time PGA TOUR winner, including the 2006 Players Championship
  • Competing in his 17th RBC Canadian Open
  • Inducted into the Canadian Golf Hall of Fame in 2014
Graham DeLaet
  • Currently ranked No. 1 in Canada, No. 32 in the world and No. 20 in the FedEx Cup standings
  • Competing in his 6th RBC Canadian Open
Luke Donald
  • Five-time PGA TOUR winner and winner of back-to-back BMW PGA Championships in 2011 and 2012
  • Currently ranked No. 16 in the world and No. 40 in the FedEx Cup standings
Ernie Els
  • 19-time PGA TOUR winner and 4-time major winner (1994 and 1997 U.S. Open, 2002 and 2012 Open Championship)
  • Member of the World Golf Hall of Fame
  • Currently ranked No. 51 in the world and No. 94 in the FedEx Cup standings
Jim Furyk
  • 16-time PGA TOUR winner including the 2003 U.S. Open
  • Two-time RBC Canadian Open champion (2006 and 2007)
  • Currently ranked No. 12 in the world and No. 11 in the FedEx Cup standings
David Hearn
  • Currently ranked No. 2 in Canada, No. 88 in the world and No. 62 in the FedEx Cup standings
  • Competing in his 12th RBC Canadian Open
Matt Kuchar
  • Seven-time PGA TOUR winner including 2014 RBC Heritage, 2013 World Golf Championships - Accenture Match Play Championship, 2013 Memorial Tournament and 2012 The Players Championship
  • Currently ranked No. 4 in the world and No. 3 in the FedEx Cup standings
Hunter Mahan
  • Five-time PGA TOUR winner including the 2012 World Golf Championships - Accenture Match Play Championship
  • Currently ranked No. 38 in the world and No. 61 in the FedEx Cup standings
Graeme McDowell - Two-time PGA TOUR winner including the 2013 RBC Heritage and 2010 U.S. Open - Currently ranked No. 18 in the world and No. 55 in the FedEx Cup standings
Brandt Snedeker
  • Six-time PGA TOUR winner including the 2013 RBC Canadian Open and AT&T Pebble Beach National Pro-Am
  • 2012 winner of the FedEx Cup
  • Currently ranked No. 31 in the world and No. 113 in the FedEx Cup standings
Mike Weir
  • Eight-time PGA TOUR winner including the 2003 Masters
  • Inducted into the Canadian Golf Hall of Fame in 2009
  • Competing in his 24th RBC Canadian Open, currently ranked 98th in the FedEx standings

Canadians Earn Their Way to Montreal: 

A number of additional Canadians will be attempting to qualify for Canada's National Open Golf Championship in the coming weeks. Among those qualifying include players participating in RBC Canadian Open regional qualifiers, Canadians competing on the Web.com Tour, players ranked at the top of the PGA TOUR Canada Order of Merit as well as the PGA of Canada Order of Merit leader following the PGA of Canada Championship later this month.
Kevin Carrigan of Victoria, B.C. has secured his spot in the 2014 RBC Canadian Open thanks to his win at the 2013 Canadian Men's Mid-Amateur Championship. Additional exemptions for Canadian amateur and professional golfers competing in the 2014 RBC Canadian Open will be announced in the coming weeks.
VOLUNTEERS: 

Golf Canada and the Royal Montreal Golf Club are pleased to announce that a number of volunteer positions are still available for golf enthusiasts to be a part of the RBC Canadian Open. In all, nearly 1,400 volunteer committee positions will contribute to the success of Canada's National Open Golf Championship and anyone interested in applying can do so at www.rbccanadianopen.com
TICKETS:

Grounds tickets for all days of Canada's National Open Championship as well as a limited number of premium ticket packages are still available. A full list of ticket packages and pricing, including the new Family Day package, is available online at www.rbccanadianopen.com. Golf Canada and RBC are also please to offer free admission to children 17 year and younger who are accompanied by a ticketed adult. 
ABOUT THE 2014 RBC CANADIAN OPEN

Part of the FedExCup, stars of the PGA TOUR will compete for $5.6 million (US) at the RBC Canadian Open, July 21-27, 2014 at The Royal Montreal Golf Club in Île-Bizard, Que. Conducted by Golf Canada for more than a century, the RBC Canadian Open provides an opportunity for Canada's top talents to compete against the world's best golfers while also leaving a significant impact in the event's host community. The RBC Canadian Open is proud to support Ronald McDonald House Charities Canada as the event's official charity partner. Established in 1904,Canada's national open golf championship is the third-oldest national open golf championship worldwide next to the British Open and the U.S. Open. The RBC Canadian Open is proudly sponsored by RBC, Shaw Business, BMW Group Canada, C.F.F Stainless Steels, Molson Canadian 67, TaylorMade adidas Golf, The Glenlivet, PepsiCo, The Globe and Mail and Keystone Dental. For tickets or tournament information, please visit www.rbccanadianopen.comor call 1-800-571-6736.
RBC GOLF

RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals Stephen AmesGraham DeLaet,Luke Donald, Ernie Els, Jim FurykDavid HearnMatt KucharHunter HahanGraeme McDowellMorgan Pressel,Brandt Snedeker and Mike Weir. As the title sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging Canadian golfers through Golf Canada's grassroots developmental programming, their Canadian Amateur Golf Championships and high performance national team. RBC is one of North America's leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization.
GOLF CANADA - LOVE THE GAME. GROW THE GAME.

Golf Canada is the National Sports Organization and governing body for golf in Canada representing close to 322,000 golfers at nearly 1,500 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada's mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

Saturday, 24 May 2014

Beer Store partners with Ontario communities to fight blood cancers


Province-wide bottle drive aims to surpass last year's record of $1.7 million raised
TORONTO, Ontario May 24, 2014 /Canada NewsWire/ - The Beer Store and the United Food & Commercial Workers Local 12R24 are hoping enthusiasm for the Victoria Day Weekend will bubble over into generosity when beer lovers head back to return their empty bottles.
The Beer Store and its 7,500 employees have called on customers to participate in the annual Returns for Leukemia Bottle Drive for The Leukemia & Lymphoma Society of Canada on May 24 and 25. The effort follows the "unofficial start of summer" and one of the busiest weekends at the Beer Store.
The Beer Store and UFCW Local 12R24 are hoping to collect 6 million bottles over two days and build on the $1.7 million raised in 2013.
They are asking customers to direct their deposit returns to providing patient support and helping find a cure for leukemia and other blood cancers, the number one cancer killer of children in Canada.
"This campaign has raised millions of dollars for leukemia and lymphoma research. It has become something of a movement at the Beer Store – it started with the Bottle Drive, but it has spread to local runs, bike rides and in-store fundraising programs," said Beer Store President Ted Moroz. "The Bottle Drive is part of our larger commitment to making a meaningful contribution in the communities we serve through our core values of philanthropy, community involvement and social and environmental responsibility programs."
"The Leukemia & Lymphoma Society of Canada has been the charity of choice for our members since 1985," saidRob Edwards, president of UFCW Local 12R24. "Our members are proud to join forces with the Beer Store and our very generous customers to raise money for research and help support families affected by blood cancers. We have made great strides and look forward to the day when there is a cure for leukemia, lymphoma and other blood cancers."
Chris and Jane Bidner are Beer Store employees who have struggled to watch as their grandson battles leukemia. "Nevan's cancer has gone into remission but our family's journey is far from over as doctors continue his therapy to keep it from coming back," said Chris Bidner, a supervisor at the Brampton Distribution Centre. "My wife and I are so thankful to the Beer Store, the UFCW and our amazing customers for joining my family in the fight against blood cancers."
Over the last eight years, Returns For Leukemia has raised $8 million for research into blood cancers and support for patients and their families. It is the biggest bottle drive in the world.
All 447 Beer Store locations across Ontario will be collecting empty beer, wine and spirit containers from their customers. Volunteers will be at each location asking patrons to donate their empty containers or make a cash donation.
Stores will also accept cash donations or $1 can be added to purchases as a donation to the bottle drive throughout May. Visit www.bottledrive.ca for more information.
Trivia:
  • The 6 million bottle target equals the length of a line of bottles stretching from London to Ottawa and back (or along the Trans-Canada Highway from the Ontario-Manitoba border to past Sault Ste Marie).
  • In 2013, the Beer Store recovered 1.72 billion beer containers through the Beer Store Deposit System for Beer Containers.
About Returns For Leukemia
This is a joint initiative of United Food & Commercial Workers (UFCW) Local 12R24, representing The Beer Store employees, and The Beer Store. It has raised over $8 million over the last eight years.
Customers are invited to donate all or a portion of their empty bottle refund to The Leukemia & Lymphoma Society of Canada (LLSC). 100 percent of the funds they contribute will go directly to the charity.
About The Leukemia & Lymphoma Society of Canada
100,000 Canadians are battling blood cancer. Every 28 minutes, someone in Canada is diagnosed. Every 77 minutes a Canadian loses his or her life to leukemia, lymphoma, Hodgkin's Disease or myeloma.
The LLSC is the largest Canadian voluntary health agency dedicated to blood cancer. The LLSC mission is to cure leukemia, lymphoma, Hodgkin's Disease and myeloma, and improve the quality of life of patients and their families. LLSC funds lifesaving blood cancer research across Canada and provides free information and support services.

Tuesday, 20 May 2014

AMBER Alert Program Enhancement by OPP


Twitter and 5-1-1 Added to Distribute Alerts
ORILLIA, OntarioMay 20, 2014 /Canada NewsWire/ - When an AMBER Alert is issued, timing is critical, and police need to get information out fast.  The Ontario Provincial Police (OPP) is adding Twitter and the MTO 5-1-1 roads info-service as new tools to get the details about a child abduction occurrence out as quickly as possible to as wide an audience as possible.
With the use of Twitter, an AMBER Alert will travel among thousands of cell phones and electronic devices within seconds.  And with the capability for Twitter subscribers to not only receive but to 'retweet' information, police know that an AMBER Alert announcement can be multiplied to thousands of people fast.
Twitter will enhance the Ontario AMBER Alert Program by enabling public notifications to a growing network of partner-agencies who spread the word whenever there is a report of an abducted child anywhere in Ontario who may be in danger.
Earlier this year, the Ministry of Transportation (MTO) announced they would also partner with the Program by making it easier for the public to be informed quickly whenever an AMBER Alert is in effect.  Now when motorists see an AMBER Alert on overhead highway signs, they can dial 5-1-1 for information regarding the Alert in effect to obtain information on suspect vehicle and more.  This 5-1-1 service system is voice-activated and can be used hands-free.  The public is reminded that dialing a cellphone while driving is considered distracted driving and subject to a fine.
"The more tools we have available, the greater chance we have to safely recover a child who may be in danger.  Through the use of social media we can reach many people quickly; and this is critical during an AMBER Alert activation." - OPP Deputy Commissioner Brad Blair
Citizens are encouraged to follow the OPP on Twitter for Amber Alert notifications at AMBER Alert Ontario.