OTTAWA, July 28, 2011 /Canada NewsWire/ - The Red Cross is pleased to announce that Canadians are now able to support emergency relief operations in the Horn of Africa via text messaging. Donors interested in this option must simply text AFRICA to 30333 and a one-time donation of $5 for the Horn of Africa Drought fund will be added to their mobile phone bill.
The charge will be posted once the donor responds to a confirmation text. Text messaging donations are available in $5 increments*.
"We are pleased to announce this new donation option," says Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. "It is a quick and easy way to make an impact on the lives of communities across the Horn of Africa."
The Government of Canada will match the donations of individual Canadians between July 6 and September 16, 2011. Those funds will go into a relief fund that is separate from the Canadian Red Cross and will be administered by the Government of Canada. Funds from the matching program will support on-going humanitarian assistance in drought-affected parts of East Africa.
*Standard messaging rates and additional fees may apply to donation texts. All charges are billed by and payable to the mobile service provider. The service is available on most carriers. Donations are collected for the benefit of the Canadian Red Cross by the Mobile Giving Foundation and subject to the terms found at www.mobilegiving.ca/. Donors can unsubscribe at any time by texting STOP to 30333.
The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and over 185 national Red Cross and Red Crescent Societies. The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.