Thursday, 2 April 2009
More Greenwashing from Ontario's Liquor Store: "Cheerpacks"
by Lloyd Alter, Toronto
The Liquor Control Board of Ontario was established in 1927 after Prohibition to do what its name says- control liquor consumption. 82 years later its mandate has evolved, and now its purpose is to make as much money as possible for the Government, turning it into one of the world's largest buyers of wine and liquor. It has been a big promoter of alternative packaging to reduce landfill waste and get more product on the shelves, and TreeHugger has whined about its Tetra-paks and bag-in-box wines before. Now they have a new item on the shelf, Australian wine in "Cheer packs", and it is possibly the most questionable yet.
read more here